You are required to write a 2,500-words piece on one of the following questions:
1. Are global brands an expression of cultural imperialism?
2. What is the role of celebrity culture in processes of globalization?
3. In what ways do media events bring global populations together?
4. How do media representations stereotype cultural ‘others’ in the context of globalization?
The deadline for this assignment is Monday 18th January 2021 at 15.00. You will submit the research essay electronically via Learning Central . Note that you have a 10% leeway either way, when it comes to the word count. It counts towards 60% of your grade.
What distinguishes this essay from the previous one is that you are expected to answer your question by focusing on a specific example or case study, for example the advertising campaign(s) of a particular company, a particular celebrity, a media event, or analyse media coverage of particular event/issue/group of people.
