MSc STRATEGIC MANAGEMENT SIB7501-B
INDIVIDUAL COURSEWORK ASSIGNMENT –July 2021
The assignment consists of the case study “What Business is ZARA in?”. An electronic version of the case study is available on Canvas.
Carry out an analysis of the case study and demonstrate a holistic understanding of the organisation and its environments as well as demonstrate your skills in strategic analysis and planning. You will structure your assignment into two separate parts:
1) Formulate and evaluate alternative strategic options for ZARA and recommend a strategy for growth for the organization.
2) Identify and discuss the relevance of emergent strategy in an organization such as ZARA.
