For this essay, you will analyze the author’s use of rhetoric. What is the author’s purpose for writing the essay? Who is the author’s target audience? Does the author effectively reach that audience? What tone does the author use and is it effective? What appeals – logical, ethical, emotional – does the author use? In your analysis, you will need to examine how the author achieves his purpose with the target audience. Other things to consider are: word choice, organization, thesis, use of evidence.
