Develop a business plan for a start-up company that plans to sell a product or service in a local market, national, or Internet.
Complete a four-square SWOT analysis for the company in which you do the following:
- Identify three strengths, three weaknesses, three opportunities, and three threats.
- Explain each of the identified strengths, weaknesses, opportunities, and threats.
D. Market Strategy
Suggested length of 3–6 pages
Discuss each of the four Ps of marketing as they relate to the company’s products and services.
Develop a price list for the company’s products and services.
Develop a promotional strategy including specific tasks, target dates, and responsible parties.
Develop a monthly sales forecast for the first year of operations, including a discussion of expected market conditions.
Note: The sales forecast will be used as the basis for your revenue in your financial statements.
