Read the Appendix in the back of the book entitled Building a Business Plan, which covers the purpose and importance of a business plan and outlines the key parts of a business plan. Although we don’t put together a formal business plan for this course, we will cover most of these elements in our basic business plan assignments.
- Who does your company serve?
- What problem does your company solve for your customers?
- What result does your company create for those customers?
- How does your company create those results?
- Why does your company do what you do?
- Why should your customers choose you over your competition?
