The purpose of this assessment is for students to apply all MIC content covered in the course to a real–life business context and create a thorough MIC plan. 1.1.1Course Learning Outcomes This assignment addresses the Course Learning Outcomes of:
1.Outline the nature of MIC and describe its environment;
2.Explain how to set MIC objectives and formulate an MIC budget;
3.Evaluate creative strategies in the light of given marketing objectives and strategies;
4.Explain the behavioral factors that influence the effectiveness of communications;
