Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation. For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation.
Place:
Describe distribution channels .
Discuss possible channel conflicts.
Promotion:
What forms of advertising and promotion does the company use?
What forms of media does the company use? Describe the media mix.
Illustrate the messages the company currently uses.
Strategy Recommendation:
Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.
