HEM 5015 ENTREPRENEURIAL BUSINESS CHALLENGE ASSESSMENT – 70% – 3000 WORDS.
Airborne is an internationally successful short-stay private accommodation platform provider. A completed business canvas for this organization is exhibited in Figure 1.
Having reviewed this business canvas you must produce an 1800 word report on the following:
1. Provide a detailed description of the business proposition of Airborne, its current operations and perceived trading strengths and threats. [30%]
2. Using the module materials provided for the Entrepreneurship and Employ ability module and referring to the Airborne business canvas, identify what the unique selling point for the business model was and why this has led to the subsequent trading success of the organization.
3. You are to consider providing a start-up rival to Airborne that is based entirely in your own geographic region. Provide a business canvas plan for this venture and justify why this would be viable in competition with Airborne and all other alternatives.
