International Business Research Skills
Again, think about the following to inform your response:
• How the interviewer introduced the research topic to the interviewee.
• The speed at which the interviewer talked.
• Interviewer behavior during the interview, including:
o Her general behavior
o Her body language
o Her approach to building rapport with the interviewee
o Her listening skills
o Was the interviewer respectful?
• The way in which she asked questions and probed the interviewee
Were the questions objectively asked?
Did she ask leading questions, did she criticize the interviewee at times?
• Was the way in which the interviewer ended the interview appropriate?
