You should follow the recommended steps to develop and deliver your pitch:
Explain your strategy and tactics
Explain the development and creative process behind your ideas
Demonstrate and discuss your advertisement campaigns
Discuss how your advertisements will influence consumers
Discuss budget and timeline
For each of the content sections above you are expected to find, integrate and correctly reference a range of sources in addition to any other practical sources you may use. These sources should be used to provide theoretical and practical arguments to underpin your work. You will lose marks if you do not integrate such sources. There is a list of acceptable academic journals to utilise below:
This assignment is designed to assess learning outcomes:
1. Take a professional standard brief, undertake research that will support creative advertising planning and establish the context for developing advertising campaign ideas.
2. Develop a set of visual images and other forms of creative designs that meet professional standard creative brief requirements.
3. Develop a set of text ideas that meet a professional standard creative brief requirements
4. Produce a professional presentation pitch that indicates the developmental process and justifies the final execution ideas in relation to the set objectives.