1. Choose a topic. It will be an organization and/or good/service that you think best displays the disruption to the current status quo that results from technology. Somewhere along the way, in the area that you choose, technology has been used to either craft an approach/product and/or communicate to a market…or both! Some obvious examples:
a. The introduction of the iPhone
b. The use of social media and mobile by President Donald Trump’s successful campaign
c. Thomas Road Church and the use of new video techniques both online and in the church
d. A church’s use of podcasts to expand its reach in its region
e. Any Nike or Coke campaign, most of which use multimedia approaches involving digital communication technologies
How has your topic harnessed that innovation, used technology or positioned itself to use future technologies to even more effectively disrupt its market and grow?
