Fanatics does about $2.3 billion in annual sales and has a projected sale for $10 billion over the next five years.Fanatics aims to ship more than 10 million items from Cyber Monday, to Christmas, at a rate of 40,000 packages an hour, its busiest holiday retail season to date.
Strategic Analysis How would Fanatics be able to meet its ambitious projections? How could Fanatics sustain its inspiring growth? What should Fanatics do to uphold its role from being a differentiator to a disrupter in the online retail space?A detailed critical analysis is required to address these challenges and to suggest a strategy that could help Fanatics sustain its incredible prospects and accomplish its Fanatical dream.
The macro and micro environments governing the online sports retail sector could be analysed using PESTEL and the Five forces framework,respectively. Barney’s VRIO framework could be used to analyse Fanatics’ core resources and their role in future to help sustain its competitive position.
