QUALITY OF ANALYSIS AND ORGANIZATION OF IDEAS-50 points
• Are the ideas adequately developed? Is there a clear explanation or justification offered for each claim made about the ad?
• Are ideas substantial? That is to say, does the analysis do more than state the obvious about the ad? Does it offer an engaging and thoughtful critique of both the benefits and drawbacks of the ad?
• Does the first paragraph state the purpose of the memo?
• Is there a clear recommendation to keep running the ad or not?
• Do other paragraphs describing and evaluating the ad?
