Choose an existing product or service .
Does the product or service have a competitive advantage? If not, what is your recommendation for it to attain a competitive advantage?
1. Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?
2. What barriers does the competition face to entering the same market or gaining a competitive advantage?
3. What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?
