Task Given the Firm/Brand for a product or service that has been selecte4d and analysed in AS1,produce the second part of a Marketing Communications Plan. To do so you are required to:
1)Adopt the SOSTAC process (for AS2 you need to focus on Tactics,Action and Control, the previous stages were in AS
2)Analise and suggest the Product/Service design andpotential new products launch possibly with simulated tests.
3)Analyse and suggest pricing and estimate demand.Model Sales response and the impact of advertising on it.
4)Analyse promotion on and off-line and its impact on sales. Analyse and recommend the choice between push and pull strategy.
5)Define a media plan and a communication plan to support the tactics defined in steps 2 to4
6)Define a set of sensible KPIs and a control plan to optimise the devised communication strategy.
7)provide your recommendations that have to be supported by a critical analysis based on the data and models applied. You must include sufficient in sights on communication contents and messages that will underpin the defined positioning
