Analyze the case study by outlining the main roles of CRM in helping business organizations to manage customer relationship.

Analyze the case study by outlining the main roles of CRM in helping business organizations to manage customer relationship.

CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS ORGANIZATIONS

Salesforce.com is the most successful enterprise- scale software as a service and the undisputed global leader in cloud-based customer relationship management systems. Users can access Salesforce applications anywhere through an Internet-enabled mobile device or a connected computer. Subscriptions start as low as $15 per user per month for the pared-down Group version for small sales and marketing teams, with monthly subscriptions for large enterprises ranging from $65–$250 per user.