Crisis Vs Incidents
Consider the examples of the PED-using athlete and the college representative accused of providing inappropriate benefits. What typologies might have been used effectively and ineffectively in these situations?
Explain the characteristics of this situation that differentiate it from an incident. Then, explain which of Coomb’s response typologies were used by the organization handling this crisis.
What happened as a result of these actions to address the crisis? What do you think would have happened if the public’s verdict had turned the other way, pro or con?
