Penalties apply for exceeding the word count. No formal penalties apply for using fewer than 4,000 words but in so doing you may be penalizing yourself as it is likely to be challenging to respond to the requirement in less than 4,000 words. When combined with Section 2 the total word count should not exceed 6,000 words. State an accurate word count on the title page of Section 1.
a)Provide appropriate context: research the relevant ‘real world’ industry, market and business environment the company/venture is situated in. You should use a combination of relevant real-world primary and/or secondary research to provide the basis upon which your strategic choices are made.
b)Utilise a range of strategic tools to help analyse the relevant situated context.
c)Identify, explore and evaluate alternative strategies for developing the business.All strategy permutations are not required to be submitted in the final report.
e)Identify specific key performances to assist in measuring to what degree shareholder value is being enhanced.
