Business Strategy – The resource-based view – Klöckner & Co
Why does Kloeckner and Co have to engage in digital transformation?
How will Kloeckner’s resources and capabilities need to change as they transform from a traditional steel distributor to a company able to compete in the digital age?
What strengths can Gisbert Ruehl build on as he seeks to transform Kloeckner? What challenges does he face as he seeks to change or develop new resources and capabilities?
