The senior management team would now like you to use your knowledge and experience of operating in international markets to help them to understand how to develop an international marketing strategy. Write a report for the senior management team. In the report you must:
• Analyse the features of international markets
• Evaluate the operational considerations that should be taken into account when developing an international marketing strategy.
• Analyse the characteristics of an international marketing strategy.
Evaluate the legal implications associated with developing and implementing an international marketing strategy.
