In order to determine the best course of action, students will analyze macro- and micro-economic differences between the markets of India and the United States to determine the Thick shake Factory’s preferred global strategy and appropriate market entry mode. Emerging markets present more opportunities for growth as compared with developed countries. Hence, it is a common business practice for most established companies to target emerging markets.
• Recognize and analyze internal and external forces that companies face in their decisions to go international, including family business dynamics around the issue of global extension.
• Critically evaluate and compare market options for company growth and sustainability, and select the most appropriate solution for the organization in the given context. and justify a global strategy for market entry and business positioning within a given context of entering markets.
• Recommend organizational changes necessary for implementing the market-based strategy in the given context.