Digital Marketing Plan:
In application of the concepts learned in this course, you will compile a digital marketing plan. As a reminder, a digital marketing plan is a document that shares the details for all of the planning for digital marketing campaigns and actions. You will take on the role of an entrepreneur of a new business startup of your choice.
For this assignment, your digital marketing plan should include the elements listed below.
Discuss your company’s business model, and relate it to the 7 Ps.
Discuss attraction, conversion, and brand loyalty in terms of your company’s digital marketing strategies.
Target Market Identification
Identify the company’s target market and their characteristics.
Situation and Competitive Analysis
Compile a SWOT analysis for a real company that would be a competitor of yours. Include a minimum of three points in each area.
