Each individual student will prepare a three page typewritten analysis of the “Case” provided in your syllabus for each chapter. The analysis should be in summary form.
1. Summarize and identify the key point or problem presented in the Case.
2. Type and answer the questions posed at the end of the Case.
3. Describe at minimum five principles from the associated chapter that can be applied to the case. Please make sure you bold the principles/terms.
4. Try to relate some important concepts to your own experience. Give examples from your own experience that either reinforce or go against the case.
5. How can a Marketing supervisor use and apply what you learned from the case.
6. TIP: The more you can integrate course concepts from the text and from your own experiences, the better the grade is likely to be!
