Find five social media ads that you think will elicit elaborative processing. Please be very specific about describing the ads. Analyze these ads for the types of source and message factors discussed in the chapter. Based on this analysis, answer the following questions:
(a) Which types of source and message factors are most frequently used?
(b) Which ads do you think are most effective, and why?
(c) Which ads do you think are least effective, and why?
Chapter 6: Attitudes Based on Low Effort
List three of your favorite celebrities and then identify branded products or services for which those celebrities would make good spokespersons. Discuss the pairings, why or why not they make strategic sense, and the celebrity’s potential role in building brand equity. Please do not use existing celebrity/brand pairings, but come up with new ones.
