Company G – New Product One Year Marketing Plan – Electric Toe Nail Clipper with Extended handle for toes
1. Describe three of Company G’s strengths that would support the marketing of the new product.
a. Justify your choice of each of these elements as company strengths.
b. Identify two strengths that should be considered core competencies.
2. Describe three of Company G’s weaknesses that would undermine the marketing of the new product.
Note: This description should address Company G’s weaknesses, not the weaknesses of the product itself.
a. Justify your choice of each of these elements as company weaknesses.
3. Describe three current or potential opportunities that would support the marketing of the new product.
a. Justify your choice of each of these as opportunities.
4. Describe three current or potential threats that would undermine the marketing of the new product.
a. Justify your choice of each of these as threats.
