Use additional research to define the problems in this case study
External Factors
Explain in detail the external factors that are influencing consumer behavior in the case. Explain how the external factors are addressed in the campaign or situation. Explain what external factors were not addressed in the campaign and situation.
Solution
Describe the solution that was used in the case to address the targeted external factors. Explain why this solution was chosen. Explain alternative external factors that could have been addressed. Use concepts from class,outside research, and possibly personal experience.
