Using demographic, geographic, psychographic and behavioural market segmentation variables segment the consumer market for Cheddar Deli in Birmingham and devise a detailed customer profile of a typical customer for its service.
Identify the competition for Cheddar Deli in Birmingham and devise a perceptual map explaining how you would position Cheddar Deli in the food retail market .
Provide examples of the different marketing tactics that Cheddar Deli could use to create value for the Birmingham consumer profile you identified in Task 01.
