Social Media – Social Media Audit
In this assignment, you will assess a client’s online presence by performing a social media audit . A social media audit is a key part of developing, or updating, a social media program. This process allows you to document what is working well, what is failing, and what you can do to improve an organization’s social media performance.
This assignment provides you with an opportunity to demonstrate the achievement of the following course learning outcomes:
Demonstrate knowledge of social media tools as they apply to public relations.
Identify and asses best research practices in public relations.
Apply research methods to audit social media campaigns
