Potential Market Segments.
List all potential market segments of interest to your firm. Describe them fully using appropriate descriptive techniques including geographic s, demographics and psycho-graphics. Give a rating to each segment for how accessible they are; how substantial they are; and how responsive they might be to your marketing activity. Give reasons for your responses.
Detail the macro and micro environments having the most effect on your firms marketing activities. What important trends are occurring in the marketplace? Fully describe the nature of the competitive landscape.
