Research Processes for Qualitative Analysis
As important as collecting the right kind of data to answer your research question, how you analyze the data is critical to achieving results that are valid and reliable. Validity and reliability are features of quantitative research. Qualitative researchers use features of trustworthiness of data to achieve relative confidence in the application of the scientific method. Appropriateness of the tools used, processes, and types of data collected are carefully considered. For reliability to be achieved, the qualitative researcher must be able to demonstrate confirmability, transferability, generalizability, and dependability.
Perform qualitative thematic data analysis using the three video transcripts (attached). The topic of the transcripts is Business Startups.
Describe your chosen approach to analyze the data from these three transcripts; support your chosen approach using references. Be sure to consider the type of data collected to create procedures for a comprehensive analysis. In your description, clearly define your approach to:
(a) organizing data
(b) coding and thematic development
(c) triangulation
(d) using software applications
Then identify at least three (3) themes you extracted from the three video transcripts. The number of themes will be based on your selected framework. For each theme:
(a) Label the theme
(b) Define the theme’s concept based on the interpretation of the data.
(c) Include a 2-3 direct quotes from the data that best represent how the theme is conceptualized.
