The Executive Summary should be a maximum of 2 pages, though ideally you should try to get it all on one page. This is very difficult to do, but being succinct has great benefits when trying to capture the attention of investors. The summary should address the following elements of the plan:
Summarize the essence of your business.
Why is this a good opportunity? What evidence do you have to support the demand? What is the size of your market? What are the critical trends and how will your company exploit them? What is the compelling need?
Describe the product or service. How is the product or service to be produced and delivered?
Who is the target market? What are benefits to the target market?
What are the key elements of your marketing strategy?
Who is the competition? What is your competitive advantage?
Who is the management team and why will they make a success of the venture?
How do you intend to make money from the business? When do you
