Globalization and MNE
Thomas Friedman argues that globalisation has made the world “flat” for business. Use the CAGE analytical framework and globalisation driver’s framework to critically analyse his argument with selected examples to illustrate your answer.
Globalisation drivers framework can be found in the slides and is part of the YIP reading.
What are multinational enterprises? Outline their characteristics using the integration – responsiveness framework and with carefully selected examples to discuss their global competition patterns.
Integration – responsiveness framework can be find in the slides and is part of the Global, Local, or Regional reading.
