Think carefully about all the available means of persuasion.
What specific arguments and evidence will be most convincing to this audience? Will you need to refute ideas commonly held by the group? What emotional and ethical appeals will be effective in persuading your audience to consider your claim? Are you part of this group, or an outsider? How can you organize your claims to lead the reader through a flowing logical sequence? When choosing where to put your thesis statement, sometimes when writing to a potentially hostile audience it is appropriate to withhold the claim until after the presentation of evidence to build support.
