1)Referring to transaction costs theory and network economic theory explain the mechanism by which an intermediary can generate barriers to entry which will make its services impossible to dis-intermediate.
2)Discuss the impact of ICT on marketing. For an organisation of your choice recommend a suitable use of e-marketing tools. Explain how your suggested solution impacts upon the company’s transaction costs.
3)Critically discuss how the impact of ICT on contracting costs might influence pricing strategies.
4)Traditional shopping centres are widely perceived tobe under threat from online business-to-consumer developments. Why is this the case? Why is this a problem for the operators of the shopping centres and for local communities? What can the operators of these traditional shopping centres do to reduce this threat?5)What is lean supply chain management? What does this strategy of fer businesses? What are the disadvantages of lean supply chain management?Why does this strategy work better in some industries rather than others?Make use of examples in your answer.
