McDonald’s of India is a 50/50 partnership between the McDonald’s Corp. and two Indian businessmen, who have divided the market into North and East, and West and South markets of India. McDonald’s faces stiff competition from Yum! Brands Inc., which operates KFC, Pizza Hut, and Taco Bell. Yum has the advantage of having its product offerings more consistent with the requirements of a Hindi diet.
Faced with the difficulties of product acceptance, low purchasing power among consumers, and the What are the approaches available to McDonalds that allow them to use international markets and locations competitively?
Discuss the approach of internationalization to India that McDonalds is following.
Discuss the cultural, economic and political barriers that McDonalds faced in India.
What could senior managers do before and after mergers to alleviate these barriers?Using the FSA – CSA Matrix, explain the relative strengths and weaknesses of the CSAs and FSAs that McDonalds possess.
What lessons can be learned by other MNEs from McDonald’s experience in India?
