Psychological and Neurological Appeal
An overview of socially oriented technologies and their growing presence in society.
An identification and analysis of key psychological theories that explain the appeal of socially-oriented technologies at the individual and group levels.
A brief overview of social neuroscience. How does the field of social neuroscience compliment and expand the field of psychology?
An overview of key evidence from social neuroscience research that demonstrates why socially oriented technologies are appealing to the human brain.
Suggestions for future areas of research on the psychological and neurological aspects of socially oriented technologies.