Positioning Statement
How does the company currently reach its customers/users? Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?
What would grab the customers/users’ attention? Why do you think this will capture their attention?
What do these target customers’ value from the business and its products? Why do you think they value these items?
2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.
What product category does the brand fit into? Why have you placed this brand into the product category that you did?
What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to ?
3. USP Creation
What is the brand’s uniqueness? What makes the brand stand out with the customers? Why do you think this is a key uniqueness for this business?
[Insert response-at least 4 good sentences-addressing all questions]
What is the competitive advantage of the brand? What makes the brand stand out above its leading competitors? How is it different from other competing brands? Why do you consider this a competitive advantage?
What attributes or benefits does the brand have that dominate competitors? What makes the business’s products stand out above the competing products? Why do you think they dominate?
