Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.
What are the marketing strategies used by your company in the management of the global customer brand? What is the product and service offering by your company? How did the development of these new products affect your company’s marketing strategy?
What are the distribution channels used by your company? What is the pricing strategy used by your company? What are the traditional and digital methods of marketing promotion used by your company?
Explain a minimum of three traditional and three digital methods. Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps.
