Your main task is to put yourself in the place of a marketing analyst, and critically evaluate the STP strategy used by So nos, specifically for their So no s Arc sound bar, as shown below.
(1) Identify the targeting strategy used by So no sin the sound bar market,
(2) Determine the specific target market for this product and identify the segmentation variables used to derive this target market.
(3) Analyze the bases of product positioning strategy for this product, and
(4) create a perceptual map for the sound bar market based on two selected evaluative criteria.
