This paper is for Management Information System
Show rooming occurs when someone visits a brick-and-mortar store to examine and evaluate products without the intention of buying at the store. To facilitate showroom, online retailers like Amazon.com have developed a mobile app call Price Check, with this app consumers can scan the UPC product code, take a picture of a product and Amazon.com will respond wit its price as well as prices from many other online vendors.
How would you advise senior managers of brick-and-mortar stores to respond to show rooming? How can brick-and-mortar stores compete?
Long term, is show rooming good for an individual? Good for the economy? Both?
