Elements of this Retailer’s overall Retail Promotional Mix
How does this retailer utilize advertising, public relations, any sales promotions to communicate to their audience? HOW do they utilize social media? Is social media important to this retailer?
Do they utilize an Omni-Channel strategy to reach their consumer?
Why are these strategies they employ relative to this image and consumer profile?
You must include examples of key promotional messages to visually help illustrate the strategy