You can make up any other details about your company or its workforce.
Challenge: are you writing to one audience, or do you have both primary and secondary audiences? Do you have a hidden audience?
- Put yourself in the position of an employee of this company.
- What would you like to hear, and what would you not like to hear about this new policy?
- What questions would you have about your participation?
- Have you anticipated all objections?
- Are there any unstated factors complicating your persuasion?