Create a positioning map for an organization of your choice and analyze the results.
A positioning map helps measure an organization against the competition on two dimensions that are important in the marketplace.
Analyze issues associated with stakeholders in the strategic planning process.
o Analyze an important factor for both the vertical and horizontal axes of the continuum.
o Compare an organization against the competition on the same two factors.
o Analyze issues leaders face when interpreting the results of the positioning map.
