Please read and answer the questions: Surprising to many is the fact that more promotional dollars are spent each year on sales promotion activities than is spent on advertising. Over the past couple of decades, more and more money has been pumped into sales promotions each year.
What factors have accounted for this rapid growth? Do you expect the trend to continue at least half way through the current decade? Which of the various sales promotion strategies do you think is the most powerful and why? And the one you seem to respond to most often . Explain why either way.
