•Build on your review of the literature to context utilize the initiative within the social and political climate, considering the coding of the consumer communication in this case
•Consider the media response and its likely impact of this on how consumers interpret the message
•Evaluate the likely impact of the initiative on a variety of consumer audiences
•Make recommendations to policy makers for future anti-obesity initiatives.
Key Marking criteria will include:
•Initiative: originality, in novativeness of answer
•Assignment Structure: clarity of aims, objective, structure and presentation
•Quality of Writing: Readability and ability to convey key message(s) concisely
•Quality/Scope of Literature Review: Understanding of established knowledge
•Suitability of Literature: Use of suitable sources, focused to answer key research aims
•Literature Analysis: Quality/level of analytical skill demonstrated
•In sightfulness of Analysis: Interest and usefulness of findings, conclusions drawn
.•Understanding: Assignment demonstrates students have understood key topics
•Overall Quality of Assignment#
