Company name and brief description of what they do: Turkish Airlines, flag carrier of Turkey. Describe the topic. What is the business issue that the case will be built upon? :Turkish Airlines established itself one of the best airlines in Europe and it is known for flying to the most destinations in the world, pre-COVID-19.
Turkish Airlines have been giving adverts to the most viewed platforms on the market, whether it is Super Bowl with millions of viewership or a well-known billboard. However, this aggressive marketing strategy did not stop the financial loses of the firm, since 2015.
