Describe how the brand touch points for Sephora provide emotional, self-expressive, and social benefits. Be specific, and be sure to not combine these 3 benefits into 1—discuss each in turn. How does ULTA Beauty compare?
With COVID-19, many changes have occurred that are affecting both stores. Some examples include fewer people shopping in-person, people working from home more?, wearing masks, and some customers tightening their budgets.
How can the brand touch points for Sephora be improved to reflect these COVID-related trends? Who do you feel has adapted best to COVID-related changes? Why? Please be specific here and include your original thoughts as well as outside sources.
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