What is Barthes saying about the author about ownership?

Consider this Barthes essay from the viewpoint of the artist and not a writer. What is Barthes saying about the author about ownership?

Considering his stance on authorship, what is the role of the reader  in the consumption of a work of art? Do you feel this is empowers the artist or is it the opposite? Be prepared to discuss the role of society at large in the production of a work of art from Barthes’ point of view.

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