• Critically evaluating both the internal and external environment in which it operates. You must include weighting and ranking systems for the external analysis (a detailed external analysis can be included in the appendices)
• Developing a rationale for the current strategic direction of that sports organization.
Learning Objectives:
1. Critically evaluate the external environment in which the sports club organization operates.
2. Develop a rationale for the strategic direction of a sports club or organization
