To produce a feasibility study there must be action, testing, information gathering and analysis in order to reduce uncertainty and gain greater confidence about the opportunity and your approach. For example, If you haven’t talked to at least 50 potential customers, you are not ready to decide whether the business idea is viable. “Talking” can include contacts by phone, social networking, and other electronic “conversations,” but don’t overlook the value of interviewing prospective customers face to face.
What is the most important benefit of your product/service? Do people really care about this benefit?
